Satu-Satunya Asuransi Jiwa Anak Usaha Grup BCA

Digital Marketing Officer

Karyawan • Fulltime

Digital Marketing Officer


Job Responsibilities

  • Establish and monitor both paid and organic digital marketing strategies
  • Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email marketing, and social media.
  • Create digital campaign and promotion concepts, managing budget planning, implementation schedule to meet the objectives (Ads & SEO)
  • Analyse and improve conversion, and traffic across all platforms
  • Develop policies and procedures related to the digital marketing activities.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).


Job Requirements

  • Candidate must possess at least Bachelor's Degree in Marketing, Art/Design/Creative Multimedia, Mass Communications or equivalent.
  • Minimum 2 years of experience in Digital Marketing role
  • Experienced in managing both paid and organic digital marketing: SEO/SEM, marketing database, e-mail marketing, social media, paid advertising campaigns.
  • Experienced in improving conversion rate, customer growth, social media engagement, and ROI through digital marketing.
  • Solid knowledge of website analytics tools (e.g. Google Analytics)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Understand the SEO, SEM & Social Media Ads tools
  • Good understanding of content and design of online sales
  • Strong analytical skills in Google Ads, Social Media Ads, and social tools
  • Having image editing skill with Adobe products (Illustrator & Photoshop) is preferable 
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement



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